More from TIS Consulting Group
Last year, the film Moneyball (2011) appeared in theaters, obtaining six Academy Award 2012 nominations. The film is based on the book “Moneyball: the art of winning an unfair game” written in 2003 ...
As people and communities grow more diverse, it becomes risky for an organization to offer the same marketing mix to such different consumers. Market segmentation provides businesses with the ...
Nowadays, from the total supplies used by the hotel and restaurant industry in Mexico, the spent destined for food is higher than 70% and it includes fruits and vegetables, beef, chicken, fish and ...
Selecting the location of a store or store branch is not an easy task and it has a direct effect on the future success or failure of the business. The combination of variables such as product ...
Mexico recently surpassed the United States, being now the country with highest rates of overweight and obesity in adults, according to a study published in September 2010 by the Organization for ...
Setting the price of any product or service can certainly be overwhelming for any business owner. But the truth is that price is one of the most important elements of the marketing strategy (product, ...
Nowadays 15 thousand terabytes* of information are generated daily. The adage that “information is power” seems less valid as time goes by; since data by itself does not make decisions. To take ...
After several years of doing projects for Mexico from the United States, TIS Consulting Group opens its first office in Mexico.
